Amari Bridal was created to fill a significant gap in the bridal industry.
With traditional wedding gown orders taking months and prices continuing to rise, brides were left without options. At Amari Bridal, we offer a curated collection of discounted luxury designer gowns that brides can take home the same day.
Our focus is on providing an elevated shopping experience with personalized service, ensuring every bride feels supported and celebrated.
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what makes us unique
At Amari Bridal, we redefine what it means to shop for your wedding dress. Our curated collection of exclusive designer gowns, including names like Justin Alexander, Pronovias, and our very own Amari Private Label, ensures you’ll find a gown that matches your unique style. With discounts of up to 75% off retail prices, we make luxury accessible without compromise.
Exclusive Designer Selection
The Amari Difference
Discover gowns from renowned designers like Justin Alexander, Pronovias, Enzoani, and more. Our curated collection features timeless, high-end styles that make you feel like the goddess you are.
Unbeatable Savings
Enjoy up to 75% off retail prices, making luxury bridal fashion accessible without compromising on quality or style.
Same-Day Take Home
No long waits here—fall in love with your gown and take it home the same day, perfect for short engagements or spontaneous planners.
Private, Luxury Experience
Your appointment is all about you. Enjoy one-on-one attention in an intimate setting with a dedicated consultant who will bring your bridal vision to life.
Choose a time that works for you with our simple online booking system, or give us a call at 256.795.6811 to book.
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You’ll have the boutique to yourself as your consultant guides you through a curated selection of gowns, ensuring you feel confident and pampered.
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Once you’ve found the dress of your dreams, you can take it home with you the very same day—no waiting, no stress, and no worries!
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how it works
your bridal experience with amari BRIDAL
meet our founder: Victoria
After years of running Birch On Main, Victoria saw a growing need among brides who wanted stunning designer gowns without long wait times or hefty price tags. Inspired to make luxury bridalwear accessible, she transformed her former boutique space into Amari Bridal. Victoria’s mission is simple: to make every bride feel beautiful, supported, and ready to shine on their special day.
“Amari translates to ‘eternal goddess,’ and that’s how I want every bride to feel in her wedding dress—radiant, confident, and timeless.”
xoxo,
Victoria
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Erica Hansen
lead stylist
the experts behind your bridal experience
Emily Layne
lead stylist
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"I flew my Mom and sister in from out of town and Amari was our 3rd and final shop to find my dress. Definitely saved the best for last. I had a scheduled appointment and when we went- I was the only bride in the entire store for that time. Erica really listened to what I was looking for and helped curate a look that felt exactly like me. Unlike trying on pants which I dread- trying on dresses felt fun, effortless and magical. Amari Bridal has an amazing selection on dresses that pairs well with amazing employees like Erica. 11/10- highly recommended!!"
"Erica really listened to what I was looking for and helped curate a look that felt exactly like me."
“Every bride deserves to feel the way the staff at Amari Bridal makes you feel. It was an experience I will never forget! If you are looking for a personable experience, this is the shop for you. Erica is an absolute sweetheart and I will forever recommend this shop to every bride!”
"Every bride deserves to feel the way the staff at Amari Bridal makes you feel."
“I’m a 2024 bride and I came in 6 months before my wedding hoping to find a dress. Erica was amazing she made me feel great in my body and beautiful in all of the dresses. I highly recommended shopping for a dress at this beautiful location. (I found the perfect dress for my big day)”
"Erica was amazing; she made me feel great in my body and beautiful in all of the dresses."
experience luxury, without the wait or the price tag
step into your dream dress today
At Amari Bridal, your perfect gown is just a step away. Whether you're envisioning timeless elegance or a modern statement piece, we have a curated collection of designer gowns waiting for you. Book your private appointment now and enjoy a personalized, stress-free experience—where luxury meets affordability. Your dream dress is closer than you think!
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@amaribridal
Stay inspired! Follow Amari Bridal on social media for the latest designer arrivals, real bride stories, and behind-the-scenes content.
